Website + SEO + Ads + Print
Woocommerce
2 Weeks
Lady Hyphae is a woman-owned, science-backed brand offering high-quality mushroom genetics and research supplies. My role was to design and build a conversion-focused ecommerce experience that elevates brand authority while simplifying the buying process for both beginners and experienced mycologists.
The website blends clear product education, trust-driven UX patterns, and bold brand visuals to communicate professionalism, credibility, and excitement around mushroom research.
Lady Hyphae had incredible products but needed an online presence that :
Establish a professional and credible brand experience
Improve UX flow from discovery → add to cart → checkout
Enable product growth with scalable ecommerce architecture
To elevate Lady Hyphae’s digital experience, I designed a modern ecommerce platform centered on trust, accessibility, and scientific clarity. The goal was to guide both first-time growers and experienced researchers toward confident purchasing decisions. Using a brand-aligned visual style, clear information hierarchy, and a simplified checkout flow, the new store positions Lady Hyphae as a premium provider in the mycology market — reliable, credible, and ready to scale.
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